You do not should a digital marketing geek to comprehend how fast the trend of mobile web surfing has depressed by the recent times. Some of the recent studies reveal world wide web traffic which comes from mobile platform accounts in excess of 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it can be a wake-up call if you have not done anything to pinpoint the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have to develop a mobile version of your website to formulate your target audience to stop them connected, on the idea!
What Should You Do?
For hooking in your internet audience at large, and also a different website for mobiles as well when it comes to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But working with a website developed for each single device and keeping them updated is the best ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying devices. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Internet page design?
Responsive Web Design can be a fad but a trend that existed for quite some time now. To put it simply, responsive design is the word for a web layout wherein the content, images and also the other designing elements stay the same, but shrink immediately to adjust with specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is where the Adaptive designing steps through.
What is Adaptive Custom website?
Adaptive design is significantly newer concept in the sector. Essentially, this technique adapts to what’s displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the fact that the content remains same, there are certain changes that appear in areas elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for internet is yet to become popular in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to the responsive designs
AWD can goof up the particular feel of their webpage if it is not backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it might bring in brand inconsistency and confuse your target audience once they see different interfaces on varying accessories.
So what’s The Bottomline?
While Responsive design can be a superb solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is a lot more user-focused. In years to come, much more 50% of broad users will use their mobile devices to surf the web and hence it is preferable to blend adaptive web lay-out techniques with responsive elements to leverage the net visibility, engage the target visitors and leverage the conversion rate.
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